ALIVE Marketplace

Free iPhone application NOW AVAILABLE At the ALIVE Marketplace, you’ll find special offers and discounts for products and services, provided by businesses that advertise in ALIVE Magazine. You won’t find these specials and discounts anywhere else. The application is free. The specials and discounts are real. Simply download iTunes to your computer and go to …

Independence and The American Recovery Act

Without question, July is one of my favorite months. It’s a time of simple pleasures, like bare feet on the packed wet sand of a Santa Cruz beach and feeling the silky wrap of front-porch-warm evenings. It’s also the month I celebrate the anniversaries of two of the happiest days of my life. Thirty-four years …

Congratulations Graduates!

Once again, scores of young people stand at the threshold of the future as they prepare for graduation. For some this year’s commencement is but another step in a path of higher learning, for others, their formal academic path complete, it is now time to venture into the “real” world. In recent years I had …

The Three Fs

I don’t watch much television, but one program I catch every once in a while is Man Versus Wild, with Bear Grylls. There is something fascinating about a guy who confidently dives head first into a frigid, ice-covered pond to capture a wiggling trout with his bare hands; who then, without skipping a beat, proceeds …

April 2010

Our lead article in April is by Anita Venezia on The Crucible – is a non-profit arts education center in West Oakland that fosters a collaboration of arts, industry and community. Michael Copeland wants to know “What Does Going Green Mean?”. And Tina Swerdlow advises us to “Disengage From Passive-Aggressive Communications: Flex Your Assertiveness Muscles.” …

Change It Up

For the most part, the past eighteen months have been pretty cold—and I’m not referring to the weather. Most businesses throughout our region have had to struggle to survive, with more than a few failing in spite of their best efforts to keep the doors open. Looking back, I can name at least a half …

Change: More Style. More Tech. More Places.

With March comes springtime—and that means change. If you’re familiar with ALIVE, you know we’re not shy when it comes to change; always looking for ways to improve. This month is no exception, as we have a number of exciting announcements. First off, we have our editorial lineup. Our good friend, monthly fitness columnist Lorrie …

Live the Motto

We’ve heard the warning numerous times: Whether an earthquake, hurricane, wildfire or even another large-scale terrorist attack, it is not a matter of if it will happen, but when. The horrific tragedy in Haiti should serve as a wake-up call. Here in the United States, we are fortunate in that multiple systems are in place, …

ALIVE Goes Mobile with the “ALIVE Marketplace”

We have some very exciting news for our loyal readers and advertisers! First off, for readers: our ALIVE website has been completely re-designed (you’re here!). Our new site is more user-friendly, offering a comprehensive array of features and options that we know you will love. Next, we have a soon-to-be operational innovation to assist both …

Operation School Bell Celebrates 15 Year Anniversary

Operation School Bell began in 1958 when a teacher in the Los Angeles school district saw children from one family coming to school on a rotating basis. She discovered that the children came to school based on whose turn it was to wear the clothes that day. What began as a one-woman effort to provide clothing to …

Next Page »