During the month of December, it is not at all uncommon to find the magazine universe well populated by holiday gift guides. Most readers understand that these are really supplemental advertising sections and that the term “guide,” while perhaps not altogether misleading, is here used most liberally.
Over the years we’ve included our share of these special ad sections—ones comprised of collections of bright, shiny objects and “unique” services — so this December we thought we’d do something different and dispense with the holiday gift guide concept altogether.
This year we have only two suggestions for your holiday shopping. First, consider a gift subscription to ALIVE Magazine. After all, if you enjoy reading ALIVE, isn’t it likely that someone you care about would too? Surely, someone you know loves music, so what could be better than Dr. Anderson’s “Notes on Key” column every month. And what about movie buffs? With Carolyn Hastings’ monthly reviews you’ll have that part of your gift list covered.
In fact, with Bertolero on gardening, Hirsch on sports, Hubinger on travel, Donaldson on cars, Fallon’s recipes, Rovner’s fashion tips, Grutzeck’s beauty advice, Tullis’ restaurant reviews, investment advice from Damien Couture and useful guidance on health and wellness from the likes of Trina Swerdlow and doctors Maimone, Brown and Davis, a subscription to ALIVE might be your “one size fits all” gift resource. And for those hard-to-buy-for folks on your list, ALIVE feature writers Mike Copeland, Bob Fish, Joe Redmond, Anita and Antonia Venezia, and Susan Wood provide an eclectic variety that is certain to be appreciated throughout the year.
Our other gift suggestion is to do your shopping at the fine businesses that advertise in ALIVE. Whether it be a business that offers a unique service, like Koko Fit Club in Danville or Celebration Salon; a leading retailer like Pattiv’s or Heller Jewelers ; a one-of-kind business like the Cotton Patch or Katrina Rozelle, or a mainstay service provider like Oak Park Auto Service or Advanced Laser, you’ll find something great that is sure to be long remembered after the holidays.
Whatever gifts you choose for others this holiday season, all of us here at ALIVE wish you and yours the very best in good health, joy and fulfillment, today and every day in the coming year.