For the most part, when you enter a jewelry store, you are expecting to see jewelry displayed elegantly in display cases with professional jewelry salespeople ready to be of assistance. You browse, touch, ask questions and hopefully, if interested enough, make a purchase on a wonderful piece of creation that simply fits with your lifestyle and wardrobe. Sounds simple enough… however most of us also have jewelry that has been acquired many years ago and still has meaning to us. Is there such a place that caters to the jewelry that is still being used? There is, but you need to find them correctly.
According to jewelry industry statistics, with the economy still in a challenging state of affairs, many customers are making due or reworking the jewelry that they already own. Most of the jewelry that is purchased can be repaired, restored or redesigned into beautiful modern styles. One of the basic problems is finding someone to understand, educate and communicate on what is best for someone’s cherished collection. The line of difference is in what jewelers are committed to providing their customers. Is it selling beautiful jewelry or servicing it? These are two distinct business disciplines. Even though most stores provide additional or complementary services, it doesn’t mean that they are completely experienced or organized in providing the best in professional services. Repairing and restoration work is an art if it is to be done correctly. The jewelry is usually priceless because of the sentiment. The jeweler needs to empathize with the customer’s sentimental collection. This is of utmost importance because it establishes the bond or relationship between jeweler and customer. Constant communication is required to understand what is to be done (if it can be done) and conveyed so that there are no disappointments after the fact. The whole experience should be of confidence, professionalism, completeness and a lasting impression.
Most of the majority of service jewelry work is in the repairing and restoration of jewelry, however, the additional specialty is designing. Designing jewelry is broken up into two sub categories; custom design and redesign. Each are handled similar but take on a difference aspect during the “designing idea phase”. The custom designing presentation is more of a start from scratch, where the designer provides all materials such as the gemstone/s and metal material that will be used to create the jewelry design. The other method is to work with what is provided. This method is mostly used today since many individuals have their own cherished or acquired jewelry or gemstones. This type of designing is exciting because it is very personal and sentimental to the customer. The customer is excited because of the attachment he or she has with the items.
In our industry, we are seeing more and more individuals that want to hold onto what is important in their lives, what has meaning and jewelry fills that void in many ways. In the next issue I will elaborate about how repair, restoration or design services can be handled to get the most out of the services.