Sugar Rush

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Sugar Rush
Sugar Rush

Sugar Rush Events is owned by Kristen Jensen. Kristen’s love of planning, passion and spirit is evident at every event. Her creativity and ingenuity make her stand out among the rest. She is always staying on top of the latest trends and allowing her client’s visions to come to life. Her laid back demeanor and easy going attitude make planning fun. Kristen is able to give her clients peace of mind on their wedding day…and that is the greatest gift a bride could ask for. Sugar Rush Events is run by a team of experienced event planners. Each planner shares the same love, and expertise as Kristen, so whether you are working with Kristen or one of her highly skilled team members; your experience will always be sweet and thrilling!

So how about that name? “Well, people ask where we came up with the name Sugar Rush Events. A Sugar Rush is thrilling! It’s full of energy and life. When planning an event, you get an incredible high, and have the time of your life while doing it. Events, just like sugar rushes, are exhilarating!”

When asked what she wants people to walk away with after planning their wedding she says, “I would want people to say that they had FUN planning their wedding with me. That the wedding planning experience was stress free, relaxed and an experience they will always remember. I would want clients to say that I am creative and design out of the box, but always keeping their budget, needs and wishes in mind. I would like brides to say that I am professional, reliable, and quick to respond to their needs. I would want all my past brides to say that they will pass my name along to all their single and engaged friends, and that I am a must-have in their wedding planning process.” Well, to that I say most Brides and Grooms would agree; since Kristen has gotten started she has won a handful of awards, including ‘The Knots’ Best of Weddings for 2010 and KRON ‘Best of the Bay’ event planner in 2009!

I always ask my entrepreneurs where they see themselves in ten years, to this she replies, “In 10 years I see myself first and foremost still raising my family and enjoying time with my husband. Family is always number one in my life. My second love in life is Sugar Rush and I see myself growing my business and expanding. I would love to hire more event planners over the next few years, and really take over the Bay Area market. I work with amazing event venues in this area and have built solid, trusting relationships with them. I would love to be the name they refer to all the brides that walk in the door. It is so thrilling to me to see what I can do now; I can’t wait to see what I can do over the next 10 years.”

I wish Kristen good luck in the years to come; I know she will be a success! Sugar Rush can be found at, and can be seen featured on Style Me Pretty, The Knot, Modern Bride, and Today’s Bride.

Special thank you to:, Trendz Salon, Mindi Boni for NARS Cosmetics, J’aime Bridal Pleasanton for contributing to this article.