Maybe first it was Adam and Eve, then a few generations later it was Eve’s descendants hooking up with a lawyer and a primitive private investigator to get the goods on Adam’s scion. Maybe ancient P.I. on surveillance skulked behind cacti and scratched infidelity sketches in the dirt. His retainer? A goat.
Private investigators have been around a long time and will continue well into the future. I hope in these last eleven columns I have given you a look at what the work is like. I have tried to show an honest picture of what I really do and to dispel myths.
We will always need professional fact finders and gatherers. Multiple information sources bombard us on the internet and in the media. More than ever we need trained professionals to ferret out the truth or bring all the facts into the open.
As someone who has been in the field for more than 15 years these are the positive developments for the industry and for consumers, locally and nationally.
- Increased professionalism. The State of California has long had strict licensing requirements in that 6000 hours or three years full-time experience are required before an applicant may sit for the exam to try to obtain a license. Other states are following by increasing licensing requirements.
- Scandal du jour. Whether it was the Hewlett Packard debacle where information brokers hacked reporters cell phones, or England where unscrupulous PI’s hacked cell phones, or locally where private investigator Chris Butler and law enforcement cohorts set up marks in “dirty duis,” the public and law makers now know how low the profession can sink. Awareness and skepticism are good for reform.
- Increased competition. When I broke into the business each major city perhaps had three to five major players in the investigations business. The number has grown significantly. San Francisco now has about 20 major players, Oakland and Contra Costa with at least 10 firms each.
- The rise of internet reviews and social media. Scummy investigators who don’t treat clients well will be outed in the form of negative reviews. The postings are not always fair but serve as warnings to treat people right, or else.
- Diversity of backgrounds. The work used to be the exclusive domain of former law enforcement. The profession, at least in California, is being pursued by highly educated men and, more than ever, women. Some are even former reporters with graduate degrees from Berkeley (yours truly…).
The work of a private investigator has its exciting moments but we are small business people and share the same challenges as small law firms, CPAs or insurance brokers. We have to run a business. It’s not just enough to be good at the work but we have to wear all the hats, from business development to daily administrative tasks.
Our value to customers is that we are professional and detached. We charge hourly and cannot guarantee results. Advocacy is best left to lawyers. “Just the facts, ma’am,” as Joe Friday said.
Most of my work through the years has been for attorneys. But I would offer the same advice to other clients: Start your investigation early and beat your opponent to the punch. Get them in an informational submission hold.