It’s no secret that college gets more expensive every year. Tuition, room & board, books, and fees for a four year school can cost about $26,000 per year at popular CSU’s like Cal Poly or Chico, while the gross cost can run $50,000 or more annually at top private universities. But the bottom line is, how much will the net cost be for you?
The trick, according to Cliff MacDonald who founded the San Ramon college placement service Oxford Advisors, is to get someone else to pay most of the freight. There are billions of dollars available each year from federal, state, and local public sources, as well as private corporations and public foundations. In fact, believe it or not, some of these monies go unused because students and student-athletes do not apply for these grants or scholarships. Moreover, private colleges have millions of dollars in endowments and they use some of these assets to offer merit scholarships to attract students who will make a valuable contribution to their campus.
Thus, like many things in life, those who pay the full sticker price end up subsidizing the athletes, the musicians, the actors, special needs students, minorities and others which the university believes are adding something special to its community. Oxford Advisors matches students’ abilities with the needs of some of the top colleges in the country, and then helps their families to find money to pay a large portion of the college expenses.
Many parents whose children have had success in youth sports dream of athletic scholarships to help them pay for college. MacDonald is uniquely positioned to help make those dreams come true. He has coached youth soccer, baseball and hockey. His work with the San Jose Jr. Sharks Club program in the early 1990’s included qualifying for elite, invitation-only international tournaments throughout Canada, the Midwest and New England.
Each of MacDonald’s three children earned sports-related college scholarships with his help. His hockey-playing son, C.J., went from Amador Valley High School to a prep school in Connecticut which led to a four year scholarship at Wesleyan University where he became a captain of the hockey team. Daughter Candice earned a four-year Division 1 soccer scholarship and also was a 2 time captain at Villanova University, while daughter Caitlin earned a significant scholarship and financial aid package at Dartmouth of the Ivy League, because of her strong academics and soccer skills.
Besides his own children, over the years Cliff has worked with hundreds of student-athletes who have received financial aid or scholarships at four year institutions. “We understand which sports in our region are viewed as particularly strong by college recruiters,” MacDonald said, specifically listing girls’ and boys’ soccer, baseball, girls’ basketball, softball and volleyball. “We have connections with elite club teams and we know how to generate attention for our athletes. The top 1-2 per cent will be discovered by the colleges, but everyone else has to work to be noticed.” MacDonald says he brainstorms with families and pulls out what he knows schools are looking for and then highlights that information in the materials they send to the colleges.
MacDonald’s tactics include detailed resumes carefully formatted to highlight athletic and academic accomplishments, various teams for which the athlete has played, coach’s comments and honors earned. “I strive to get the ducks off the water for my students and then show them how to develop relationships with college coaches,” he said. “I also train my clients in how to write cover letters and conduct themselves in an interview. Nearly everything we do with our students teaches them skills they’ll be able to use the rest of their lives.”
Despite the scholarships available, MacDonald insists that young people should only play sports as long as they are fun. “The scholarship is not the goal,” he said. “Developing character and skills, meeting new friends, having fun, and making lifelong memories are more important. I see far too many cases of parents pushing their children to play a particular sport just because they believe the child has exceptional aptitude, and it rarely works out well. This type of pressure often leads to burn-out, where the teen quits the sport, and usually leads to hard feelings and wasted money.”
MacDonald also pointed out that lots can happen to young athletes. “Kids gain weight, lose weight, stop growing, go through puberty and shift their interests,” MacDonald said. “It doesn’t make sense for parents to focus on athletic scholarships until at least ninth or tenth grade, and more likely when they reach 16 or 17. Before then they should just play as many sports as they can and have some fun.” MacDonald did acknowledge that at East Bay Athletic League schools like Amador, Foothill, San Ramon, Cal High, and Monte Vista, it is difficult for most students to make a team in more than one sport. “The competition is very tough at those schools,” he said.
Although MacDonald has been involved with college admissions for over 25 years, he did not start up Oxford Advisors until 2005. MacDonald and his team provide one-stop shopping for their clients. “Between our staff and our network of partners we can provide strategic college planning, national college searches, specialized SAT and ACT prep, application management, essay consultation, a resource for financial aid; as well as creating distinctive athletic resumes, DVDs and video links to show off a teen’s athletic skills; and even recommending surgeons, physicians and physical therapists if our athletes are injured! The breadth of our services makes us very unique in the college placement field.”
Ideally, MacDonald likes to start with clients during their sophomore year of high school, though he has helped students in their mid-twenties who are stalled in the community college system. “Our process takes at least a year, so if a student doesn’t come to us until their senior year, we can’t do any planning. For we start the application segment in September of the senior year. Yet, we are proud of our systematic or business-like approach and our extraordinary success rates. Nothing is more satisfying for us than placing a student in his or her dream school and using our methods, contacts and resources to help pay most of the expenses. We love hearing how happy they are after we enable them to fulfill their educational dreams!”
Those interested in learning more about Oxford Advisors can call its offices at 925-855-3220 or visit www.Oxford-Advisors.com.