Let’s take a trip back up north. For you loyal followers, you may recall a mere two months ago I shared my experience with a toddlers upset tummy on a well traveled road home from our bi-yearly visit to McKinleyville to see the Padulas. I cringe a little at my irresponsibility for tainting such a wonderful pilgrimage in, well, toddler vomit, without giving it the accolades to a trip that constantly provides them. So today we will go back up north to expose just one of the regular stops we make while in Humboldt County.
It is true that the farther north you go and shortly after you cross the Humboldt County Line, you see a lot more flannel on bike riders, more people walking on the highway miles from any discernible destination, as well as a general population boom of “real beards” (nobody is trying to be a hipster here). It stands to reason that the art scene flourishes in a place like this, much like a fern in the shade of 500-year-old redwood tree. The key to a thriving business here is to capture the art vibe and create commerce around it. Los Bagels on I Street in Arcata has done just this.
Let it be known that there are actually three locations, all within a few miles from each other, here in Humboldt County (I am actually here as I write this), but I can only attest to the original location that sprouted their “Multicultural Bagel Bakery and Café” long ago, in 1984.
Opened by Dennis Rael, Peter Jermyn and Paul Hebb (partnered with John Monahan in 1994), Los Bagels prides itself on traditional Jewish food with the customs and traditions of Mexico. The décor, and brand, has a Dia De Los Muertos look and feel with the colors and skulls spilled all over the café area.
They either had massive volume in mind or built the two distinct doors in the front to bring needed order to the lines, but either way, one door to enter by and another to exit by provides a sense of direction that the hundreds of people in line can easily follow. And this is no artisanal exaggeration, as there are literally hundreds of people filing through the bagel conveyor belt daily. I have been there on a Thursday and the lines resembled Pirates of the Caribbean in July.
Do they come for the special boiled-then-baked bagels that have never changed recipes; the homemade toppings, like Chorizo or Guacamole; the fresh (probably from down the block) lox, or perhaps the awesome temporary tattoos? The answer is: All of the above. Everything is fresh and made in house (maybe not the tattoos).
As a Social Media Marketer by day, I simply drool over the presence they have created in the social arena (they are easy to find on multiple channels) as well as the presence in the community. They sell local art on their walls and website, have books written about them by close company relatives. They support only local growers and dedicate a part of their web traffic to them—they even have a Solar Energy Project. To say that they are socially conscious and philanthropic are understatements.
Los Bagels is simply a breath of fresh air in the greedy industry that food service has become. They are steeped in community first and a “long live the artist” mentality, and their food is INCREDIBLE! Simplicity rules supreme, even if one of the most confusing business models ever built involves Jewish heritage with a Mexican flare…somehow they made it work, perhaps because they invented it.
If you are rolling through Arcada, you must stop here and see what I mean, because if you really do want to have what I am having, your eating at Los Bagels.
1061 I Street, Arcata Ca. 95521
Losbagels.com
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