Living in the lap of luxury has taken on a whole new meaning for today’s luxury shoppers. The luxury experience is alive and well—a Blain Luxury Study reports the overall luxury market grew by 5 percent last year to an estimated 1.2 trillion globally—but modern luxury shoppers are not buying opulence and exclusivity as they once did. They are not so interested in buying image and status; they are very interested in buying lifestyle and experience.
In her January 2019 article for Applause.com, Yasmine Diekman says that luxury shoppers are looking for products that offer a story, an experience value, and individual emotional experience. Deloitte research establishes that 45 percent of luxury shoppers want more personalized products and services and that 65 percent of luxury shoppers prefer to see and touch items before they make a purchase, highlighting the key role of physical stores. Perhaps most important, millennials are the key force driving the emergence of a strong luxury market. The Deloitte study suggests that millennials value craftsmanship and attention to detail only visible or known by connoisseurs.
With holiday shopping well underway, shoppers from the East Bay should know that a luxury experience awaits them at the Danville Livery, an experience that focuses on personalized service, lifestyle touchpoints and millennial values.
Danville Livery merchants strive to ensure holiday browsing is personal and engaging. This is the lifestyle shopping center, after all, that endorses as its slogan “The Art of Living.” Renovated architecture has created storefronts that are personalized for each merchant. Often the person greeting shoppers as they stroll into the many charming boutiques is the owner who is focused on superior service, attention to detail and a personalized experience. Livery merchants understand that many of their luxury shoppers aren’t their wealthiest, but their most valued customers. Most know customers by name and maintain databases for future contact and to tailor their merchandise to customer desires. Shop owners also know that old fashioned trimmings matter. Some offer champagne while shopping; nearly all offer gift wrap, package carry out and custom shopping bags.
At the Danville Livery, shoppers looking for an upscale lifestyle in their homes will discover some of the finest home product and home décor stores in the Bay Area. One jewel of the center is Misto Lino, a luxury linen, home décor and gift store that has been open since 1994. Misto Lino offers luxury bedding and curated old-world styles of finery such as Arte Italica Dinnerware. The store’s tabletop department features handmade glass infused with original patterns and designs recreated from the 17th Century.
Just next door, shoppers can enter the imaginative and fanciful world of David M. Brian, a unique store that features whimsical furniture from the luxury brand MacKenzie-Childs. With specialty items like Fabergé eggs and Baccarat crystal, patrons will find the perfect luxury gift at this boutique retailer.
High-end home décor is also featured at the charming home design store, At Home Décor & Design. The store has access to custom products that can’t be found, even in San Francisco showrooms.
Finally, millennials will find merchants hip to the younger cohorts’ needs. Most feature products that tell a story and that are responsible and renewable. The center itself is stylish and eco-friendly and seeks to leverage social media. Merchants know that millennials see the world through a digital lens and want to appeal to the younger cohort on three levels: in-store, on-line and mobile.
At the Danville Livery, East Bay luxury shoppers can find a bit of the high life that is always focused on building a good life.
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