The Water of Our Community

Over time, accumulated effort can accomplish much. And sometimes the most effective work is accomplished with little recognition; a process is so subtle it is scarcely noticeable. In fact, it could well be argued that the most subtle, humble effort is the most powerful. As the Chinese Taoist philosopher, Lao-tzu said:

The highest motive is to be like water. Water is essential to all living things, yet it demands no pay or recognition. Rather, it flows humbly to the lowest level. Nothing is weaker than water, yet for overcoming what is hard and strong, nothing surpasses it.

Over the past seven years, our advertisers have partnered with us in supporting numerous worthwhile organizations that benefit our community. By committing their advertising dollars to ALIVE, we have, in turn, been able to support a considerable number of organizations. So far, since 2005, our advertisers have directly impacted the following organizations:

• Alamo Danville Artist’s Society & Art in the Park
• All Wars Memorial Foundation
• American Diabetes Association
• Assistance League of Diablo Valley
• Bay Area Crisis Nursery
• Blackhawk Chorus
• Blackhawk Museum Guild
• Blackhawk Women’s Scholarship Fund
• Boy Scouts of America
• California Sons in Retirement
• CCAR Scholarship Fund
• Chelsea’s Hope Children’s Lafora Research Fund
• Children’s Hospital Research Foundation
• City Impact
• Community Presbyterian Church
• Concord High School Track & Field
• Contra Costa Science & Engineering Fair
• Devil Mountain Run
• Discovery Counseling Center of San Ramon Valley
• East Bay Stand Down
• Father Frank’s Kids
• Fund a Field
• Have a Ball Foundation
• Hospice and Palliative Care of Contra Costa
• Lafayette Film & Entertainment Foundation
• Lindsay Wildlife Museum
• Links for Life
• New Life Church
• Oakland Rotary Endowment
• San Damiano Retreat Center
• San Francisco City Academy
• San Ramon Valley Girl’s Athletic League
• San Ramon Valley High School Instrumental Music Program
• She is Safe East Bay Chapter
• Soroptimist International
• The Fallen Heroes Organization
• The Parkinson’s Institute
• Troops Direct
• USS Hornet Museum

As you think about where you do business, please consider ALIVE advertisers FIRST. While they may not draw attention to their own participation in this “cumulative effort,” we are honored to have each and every one of them as our partners.

They are the water in our local community.

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